How Bridge Was Built

How did we become a growing, innovative digital leader? We found success where others saw failure. In other words, we embraced change. Thirty years ago, our Chief Creative Officer and founder, Peter Schwartz, imagined the opportunity to use computer technology to cultivate consumer relationships. Bridge Worldwide now stands as one of the 50 largest digital agencies in the nation.

In 1979, Peter started a business services graphics firm called ImageMatrix. The company discovered new ways to use computers for business communications. Peter and company began pushing corporate communications into the realm of business theater. ImageMatrix introduced DirecTV to the western hemisphere, and captivated audiences with the first laptop-based sales presentations for P&G. But the firm really made its mark by launching P&G's first-ever Internet site, DentalResourceNet, an e-commerce site targeting dentists.

The Bridge Boom

Following the acquisition of a 10-person ad agency, ImageMatrix became Bridge Integrated Communications. We were a new breed of agency, championing the Internet as our hub. The growing fusion of creative and technology led to the formation of Bridge Worldwide. 

Peter reformulated the partnership by bringing on a new Director of Internet Marketing, Jay Woffington, and a new Head of Operations, Michael Graham. The path was set. Then the dot-com world came crashing down. The executive committee gathered around a table, deciding unanimously to invest in Internet marketing. As others fled, Bridge Worldwide refined its vision, revamped its process, and narrowed its focus to create world-class digital and relationship marketing.

Bridge Worldwide Today

This year marks our 30th anniversary of bridge building. And we remain focused on making changes in the digital market. We aim to think big and act like the small, innovative firm that evolved into Bridge Worldwide.

In 2008, we were voted the sixth Best Small Company to Work For in America. 2009 marks the fourth year that Bridge has received the honor. Not bad for a bunch of high-tech creative geeks from Cincinnati. Today we continue to encourage and uphold a culture of change. Peter believes change is in our DNA. It keeps us focused on the future, and on helping clients discover new, innovative ways to communicate.