Industry Insights

Check out our white papers. They’re free of fluff and chock-full of great insight. Go ahead and take a look. If something catches your mind's eye, feel free to use it in your next PowerPoint.

• The Store Is Dead; Long Live the Store!
  Learn how companies can sell to a niche consumer, create a strong business model, create a compelling product, and dramatically improve the purchase experience.
• Emerging Media in Healthcare Marketing
  There is a significant number of emerging media areas that will affect healthcare marketing. Learn how the right media channels can leverage the best in consumer understanding, interactive technology, and marketing strategy.
• The Future of Healthcare Relationship Marketing
  Relationship marketing in healthcare must improve patient health. The future of the industry depends on it. Learn why the trend is here to stay, and how the industry can begin to rebound by proving its value to the public.
• The Myth of Adverse Event Reporting
  Healthcare should not steer away from social media due to adverse events. These risks can easily be diminished and, if handled correctly, can make a positive impact on marketing initiatives.
• Online Video: Dos and Don’ts
  There is a time and place for online video. Learn about when, where, and how video can be used to add value to your marketing.