Working Lunch

Working Lunch was truly a groundbreaking piece of creative and technological work. Combining the elements of live streaming video, improvisational comedy, and real-time digital interactivity was not only new for Bridge Worldwide, but a first for the advertising and entertainment industries at large.

It started with a brilliant idea that we sold to the client tenaciously and with unprecedented passion. The partnerships with MSN, Second City, and Akamai were truly case studies for how to effectively utilize world-class expertise outside of Bridge Worldwide. Internally, the excitement the project generated was palpable as we leveraged all of our internal disciplines and expertise to collaborate on one of the most elaborate and impressive executions in Bridge Worldwide’s history.

More than an outstanding piece of creative work, Working Lunch has opened the door to bigger and better idea generation across all of the teams—and provided proof positive that Bridge Worldwide has what it takes to bring the sizzle and the steak.

Awards

  • ADDY Best of Show Interactive
  • ADDY Judge's Choice Interactive, Webisodes
  • ADDY Gold Webisodes
  • Outstanding Website
  • W³ Silver Award