SimplePac Minisite

The first packaging innovation in the infant nutrition category in 50 years deserved some excitement. Who better to announce this revolutionary redesign than design expert Ty Pennington? The SimplePac minisite showcases Ty leading the user through the formula-can makeover in a fast-loading, full-screen video tour, guiding moms through the features of SimplePac.

This seamless and engaging interactive experience also features video testimonials of moms talking up their favorite product features. Visitors are invited to enter a nursery design contest, and the minisite is supported by print, banners, and the StrongMoms CRM program.

Awards

  • ADDY Gold Website, Consumer Flash
  • Best Consumer Goods Websites