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The Pringles “Can Hands” banner ad showed a young online audience how fun and eccentric—and even downright weird—life with Pringles can be. As users clicked on the banner again and again, they went deeper and deeper into a seemingly endless story with surprises at every turn, without ever leaving the ad.
Consumers were engaged in creating and participating in the brand experience, making the banner ad entertaining and fun, while leveraging the product benefits. The banner went on to strike Gold at the 2009 Cannes Cyber Lions awards. In consideration of the banner’s merits, the judges cited “beautiful and clever copywriting that had the power to engage the judges for more than five minutes.”
Awards
- Cannes Cyber Lions Gold
- North America People’s Choice Award
- North America Judge’s Award
- Best of Show Interactive
- ADDY Gold Banners/Pop-Ups/Screensavers
- Best Banner Singles Ad
- The Webby People’s Voice Award for Best Banner Singles Ad
- Silver CLIO for Interactive/Foods Category
- Merit for Banner Ad-Fixed Space-Single Category