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You design. Pringles donates. It’s that simple. Pringles consumers love to show off their creativity. We provided a blank canvas and a charitable incentive.
Our Can Creator minisite let users customize a Pringles can with a range of backgrounds, colors, textures, and more. A 3-D can offered a 360-degree view of the user's design. These works of art could be displayed in the Gallery for all to admire, vote on, print, or share with friends and family.
But it’s not all fun and games. We wanted to put these creative efforts to work for a good cause. For every can saved to the Gallery, Pringles donated $1 to the Children’s Miracle Network (up to $20,000 total).
Awards
- ADDY Gold Micro or Minisite