The Burning Question: Ask It and Transform, Cannes Lions International Advertising Festival

View the full seminar here.

The foundations of building brands and businesses are shifting. What works today won’t be sustainable in the long run. Additionally, recent economic events have made business management and marketing some of the most poorly regarded professions today. It’s clear that the industry must shift, and it starts when we ask ourselves the Burning Question that, when asked, can provide direction to the industry and influence the work and careers of business professionals.

In this seminar, Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide and author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, and Jim Stengel, Adjunct Professor at the UCLA Anderson School of Management and President/CEO of The Jim Stengel Company, LLC, address today’s marketing and advertising disruption and confusion before finally revealing the burning question. During this session, an esteemed panel of marketers from PepsiCo, Luxottica, Kraft Foods, AT&T, IBM, Procter & Gamble, Samsung, and Levi’s Brand all identify the need for change within the industry and discuss the new path their companies are taking. Finally, the panelists share how this new approach to marketing is paying off for their businesses.

The Burning Question Revealed
How can we in marketing and business, hold ourselves to a higher standard to create a positive impact on those we serve, our employees, and even the world?