Bridge Worldwide's "Can Hands" Banner Short-listed at Cannes

Bridge Worldwide’s “Can Hands,” created for Procter & Gamble’s Pringles, has been added to the Cyber Lions short list at the Cannes Advertising Festival. Only a select group of entries from the thousands received in this highly competitive category earn a place on the short list. “Can Hands” now will go on to compete for the prestigious Gold, Silver, or Bronze Lion, considered by many to be the most competitive awards in advertising. To see the complete short list for Cyber Lions, please visit: http://work.canneslions.com/cyber/.

As described in the entry, “Can Hands” is a rich media “banner ad that shows a young, online audience how fun, eccentric—and even downright weird—life with Pringles can be. As users click on the banner again and again (and again and again), they go deeper and deeper into a story with surprises at every turn, without ever leaving the ad.”

Winners of the Cyber Lions awards will be announced on Thursday, June 25, 2009.