Tree Huggers and Shrub Cuddlers

Our inner voices were clear: Convert our agency into a leafy-green operation. It wasn’t long before the Being Green team was born.

The Greenitiative

Our Being Green team encourages employees to make small, but significant changes in their lives. We started at work, and then educated employees about positive changes they can make in their homes and communities.

The highlight of our campaign came during Green Week. We held a coffee-mug contest, a "Take the Bus to Work" day, an employee-led Green Fair, and an all-employee event to clean up an area park. We’ve even helped our clients go green by developing a site that featured a grocery-bag design competition. Activities for the rest of the year include recycling promotions, composting, green education, and other Earth-friendly endeavors.

Results

Being Green is now a crucial part of Bridge's corporate social responsibility. Caffeine addicts now express pride and individuality through their ceramic coffee mugs, rather than wasteful paper cups. We're even planning green parties, and we're encouraging others to take this new awareness home.